Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. But when it comes to converting people into members, customers or supporters, email marketing is the way to go.

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.

For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.

Think about this!

Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.

Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.

Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.